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You are the hands-on manager of the branding concept and strategy in the “real world.” In your day-to-day management of the brand franchise you set the marketing initiatives and priorities, based on the designated company priorities.
Ensuring that quantitative and qualitative objectives are met.
Developing, implementing and coordinating business plans and marketing activities.
Driving the strategic development of the brand portfolio,
Identity of new products and packaging.
Developing integrated communications and a partnering dialogue with consumers, healthcare professionals, and advocacy groups/key opinion leaders.
Developing and implementing consumer promotions (and, on occasion, professional promotions) within budgetary guidelines.
Planning and monitoring marketing budgets. Planning financial and logistic/production/supply chain based on forecasts and adjusting in response to developments.
Building and implementing collaboration with and management of internal and external parties
Ensuring that all strategies and tactics comply with all internal/external regulations and standards.
You have proven experience with the multiple facets of branding packaged consumer goods, preferably OTC in the pharmacy environment
BA/BS degree in Science or Business (MS in Marketing or MBA preferred).
Over 5 years of product management or marketing communications experience.
Experience in successfully developing marketing plans that have produced documented positive business results.
Proficiency in managing and directing agencies and strategic vendors.
Working knowledge of consumer communications development (advertising, public relations).
You have organizational ability and flexibility to collaborate with internal and external function groups in realizing multiple priorities.
You effectively and efficiently prioritize your time and that of others, ensuring timely adjustments as required.
Fundamental knowledge of internet marketing, media buying and media analytics.
Working knowledge and experience in qualitative and quantitative market research.
Managing and working within budgets.
Superior oral, written and presentation skills to all levels of management.
Computer, including Microsoft Office proficiency.