Brand Manager

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Brand Manager

Responsibilities

  • You are the hands-on manager of the branding concept and strategy in the “real world.” In your day-to-day management of the brand franchise you set the marketing initiatives and priorities, based on the designated company priorities.
  • Ensuring that quantitative and qualitative objectives are met.
  • Developing, implementing and coordinating business plans and marketing activities.
  • Driving the strategic development of the brand portfolio,
  • Identity of new products and packaging.
  • Developing integrated communications and a partnering dialogue with consumers, healthcare professionals, and advocacy groups/key opinion leaders.
  • Developing and implementing consumer promotions (and, on occasion, professional promotions) within budgetary guidelines.
  • Planning and monitoring marketing budgets. Planning financial and logistic/production/supply chain based on forecasts and adjusting in response to developments.
  • Building and implementing collaboration with and management of internal and external parties
  • Ensuring that all strategies and tactics comply with all internal/external regulations and standards.

Position Requirements:

  • You have proven experience with the multiple facets of branding packaged consumer goods, preferably OTC in the pharmacy environment
  • BA/BS degree in Science or Business (MS in Marketing or MBA preferred).
  • Over 5 years of product management or marketing communications experience.
  • Experience in successfully developing marketing plans that have produced documented positive business results.
  • Proficiency in managing and directing agencies and strategic vendors.
  • Working knowledge of consumer communications development (advertising, public relations).
  • You have organizational ability and flexibility to collaborate with internal and external function groups in realizing multiple priorities.
  • You effectively and efficiently prioritize your time and that of others, ensuring timely adjustments as required.
  • Fundamental knowledge of internet marketing, media buying and media analytics.
  • Working knowledge and experience in qualitative and quantitative market research.
  • Managing and working within budgets.
  • Superior oral, written and presentation skills to all levels of management.
  • Computer, including Microsoft Office proficiency.